Second Shift Dad is a publication for working dads: blue collar, white collar, and every dad running two shifts, the one at work and the one at home. If your product is part of that life, here is how working with us works.
Who reads SSD
Our readers are fathers who work with their hands, run businesses, work shifts, and make most of the gear decisions in their houses. The site launched in October 2026 and is growing every week; current audience numbers are available on request and shared honestly, at whatever size they are.
What we accept
- Products for testing. Send us a product a working dad would actually use. It goes into real rotation for a minimum of 30 days, in two contexts where relevant: the professional week and weekend use at home. Then we publish a full review.
- Sponsorships, labeled as sponsorships. Sponsored placements are available on the weekly deals roundup, in the Sunday Reset email, and on the site. Sponsorship buys placement and reach. It never buys a verdict.
The rules, which do not bend
- No paid positive reviews. Ever. A product sent for testing gets the review it earns, including a drawbacks section and a straight answer to the only question that matters: would we buy it again?
- Every review states how the product was obtained and carries our affiliate disclosure.
- We do not publish reviews of products we have not used.
- This is a no-politics publication, on purpose. Our readers hear enough of it everywhere else.
How it goes
Reach out through the Contact page with what you make and what you have in mind. If it fits our readers, we will tell you the next step and the honest timeline. If it does not fit, we will tell you that instead.